Killing Sacred Cows: Overcoming the Financial Myths That Are Destroying Your Prosperity


Killing Sacred Cows: Overcoming the Financial Myths that are Destroying Your Prosperity

Book by Garrett B. Gunderson and Stephen Palmer


I'm excited about reading this book! 

Our culture is riddled with destructive myths about money and prosperity that are severely limiting the power, creativity, and financial potential of individuals. In Killing Sacred Cows, Garrett B. Gunderson boldly exposes ingrained fallacies and misguided traditions in the world of personal finance. He presents a revolutionary perspective that can create unprecedented opportunity and wealth for thoughtful, mission-driven individuals.

Our financial lives are intimately connected to our societal contributions, and we must be financially free in order to achieve our fullest potential. Sadly, however, most people are held captive in their financial lives by misinformation, propaganda, and limited knowledge. Through well-reasoned arguments, unflinching logic, and revelatory insight, Gunderson defeats common clichés and faulty retirement planning advice to plainly demonstrate the following and much more:

What you will discover...

  • Why a 401(k) is not the "safe" and “smart” plan that you have been told it is. In fact, it’s an extremely risky investment for most people. Learn to create safer investments that are collateralized, cash-flowing, controllable, and aligned with your expertise, passion, and purpose.

  • How conventional retirement planning strategies, techniques and products are probably keeping you from the retirement you really want. You can maximize the productivity of your resources, reduce risk, and retire well with the right education and a proper macroeconomic plan.

  • Net worth is the most important factor for retiring wealthy, right? WRONG! Discover why net worth is an extremely poor indicator of wealth and your ability to retire well and the simple alternative metric that can allow you to retire up to 10x faster.

  • Debt may not be what you think it is. Learn the proper definition of debt and how this understanding can immediately increase your prosperity.

  • "High risk equals high returns" is dangerous dogma. Learn how to increase your returns and reduce your risk through smart, value-based investing.

  • How to identify the hidden factors that are causing you financial pain and misery. Finally, you can treat more than just symptoms and address root causes.

Killing Sacred Cows is a must-read for brave individuals willing to question common assumptions and teachings, overcome the herd mentality, break through financial myths, and live a purposeful, passionate, and prosperous life


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