The E Myth Revisited By Michael E. Gerber - Introduction

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The E-Myth Revised Michael E. Gerber Intro

 

I’m looking forward to reading the E- Myth Revised this month with you. I believe this book is a must read for every business owner.

 

In this revised edition, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business.

He walks you through the steps in the life of a business, which are;

  • Entrepreneurial infancy

  • Entrepreneurial adolescent growing pains

  • Entrepreneurial mature perspective, the guiding light of all businesses that succeed.

 

He then shows how to apply the lessons of franchising to any business whether or not it is a franchise.

 

Michael Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

 

It has been said that Michael E. Gerber’s The E-Myth books should be required reading for anyone thinking about starting a business or for those who have already taken that fateful step.

 

The title refers to the author’s belief that business owners–typically brimming with good but distracting ideas–make poor entrepreneurs.

 

The “E” in E-Myth is for Entrepreneur. Gerber takes time to explain how most business owners fall into a trap that they set for themselves. The way out of the constant “doing it, doing it, doing it”, is to learn true Entrepreneurship and work on your business rather than working in your business.

 

“The-E Myth is like receiving advice from an old friend.” –Sharon Griggins (via amazon.com)

 

Reference: http://michaelegerbercompanies.com/

 

- REMEMBER; READING IS TO THE MIND, WHAT EXERCISE IS TO THE BODY!  TAKE CARE, CONSTANCE

 

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